Digital Marketing Coordinator Job

Digital Marketing Coordinator

Job ID: 2012-8570
# of Positions: 1
Posted Date: 1/9/2012
Job Location: US-NY-New York
Position Type : Regular Full Time
Category: Marketing

Overview

About us:

Pearson has one defining goal: to help people progress in their lives through learning. We champion innovation and we invest in models for education that deliver on our promise for effective, accessible, and personal learning from early literacy, college and career readiness to professional education, through data informed instruction and inventive applications for mobile and digital learning.

Pearson, the world's leading learning company, has global-reach and market leading businesses in education, business, and consumer publishing and is listed on the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.

The Financial Times Group, a Pearson business and one of the worlds leading business information companies, provides a broad range of business information and multimedia services to the growing audience of internationally-minded business people. FT daily content is considered an essential business tool and can be accessed across a variety of platforms (print, on-line, mobile) and across a variety of sectors, from finance to technology.

The Financial Times is an Equal Opportunity Employer M/F/V/D, and a member of E-Verify.

About the role:

The role of Digital Marketing Coordinator offers the successful candidate a unique opportunity to help create and implement an external media, list and partnership strategy for FT.com with the key goals of driving subscriber acquisition and retention. The FT is looking for someone to suport all Digital Marketing activities on a team comprised of three Marketing Managers.

Responsibilities
- Support existing partnerships to drive brand awareness, traffic generation and, most importantly, identify direct to subscription opportunities for the FT.
- Support current Paid Marketing efforts including SEM and Display.
- Support the Audience Development team's Social Media efforts.
- Work on creative generation for email and on-line campaigns.
- Optimize activity for both quantity and engagement: traffic and subscription acquisition.
- Monitor and report metrics associated with all activities.
- Coordinate with Product, Membership and other internal teams.

Qualifications
- 2-3 years experience in digital marketing (retail or media industries preferred).
- A keen interest in business/audience development.
- Direct marketing experience is desirable.
- Experience working in the on-line/acquisition environment with a basic understanding of the technology underpinning platforms.
- Interest in digital market trends in media consumption.
- Proficient working with the Microsoft Office Suite with particular proficiency in Microsoft Excel.
- Team player.
- Strong communication skills.

Job Segments: Creative, Direct Marketing, Marketing, Media Publishing, Multimedia, Publishing, SEM